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Outdoor Retailer Recap

Posted on September 10 2010

Outdoor Retailer Recap This was a first time ever for Victory Koredry and although we had always heard it was a great show we were still overwhelmed by the show size and traffic overall. The demo day that kicked it off was real busy and a lot of retailers had the chance to try out our Koredry shirts on the lake which allowed us to explain the product in our favorite way “try it , you’ll like it”. We were upstairs in the new company area and fortunately we had a backlit window to the booth so it caught people’s eye. It didn’t hurt either that our ad in Standup Paddler featuring Nate, Charnae and their dog Stella was on the show floor and the Paddle Zone New Product Showcase featured our SUP “StreetSweeper” line modeled by Estee and Charnae giving us half the hot gal shots in the insert that was included in 4 of the Kayak/Canoe magazines. All of our new reps and some of our existing reps were there and dragging customers upstairs including: Karl Darral – Canada Chad Baird – South East Craig Richter and Greg Didriksen – Pacific Northwest Tim Loomis – San Luis Obispo to San Francisco Dave Defoe – Nevada and Arizona Rick Varonfakis – San Diego Tim Truman – Great Lakes states We had our new Victory catalog at the show which featured our entire SUP “StreetSweeper” line for the first time in one place including the new Kill the Chill Fleece. Also a big hit at the show was our new Victory Guardian water bottle filtration system that allows you to drink from any fresh water source without worrying about microorganisms like Giardia or contaminants. This seemed like a good fit for our Fresh water SUP and Kayak customers who now have their water supply always available.

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